Search Engine Optimization is a versatile field that takes a lot of attention to many details to result in positive results. There are many opportunities, some simple and other complicated, to shape a successful SEO strategy. The absolute majority of marketers take the most obvious way of searching for the keywords with the highest search volumes. However, many of them don’t realize that this basic strategy will mostly make them a small fish in a huge pond. In this article, we will go through the best ways to use specific long-tail keywords to achieve better search engine optimization.
Keep Local Search in Mind
Long-tail keywords are a lot more efficient for local business owners than broad keywords. That’s simply because small and local businesses will struggle to compete with big companies when it comes to broad keywords. No matter which niche or industry you’re working in, as a small business, you will always find giant companies dominating the SERPs.
The absolute majority of customers nowadays searches for businesses on Google Maps or Google Search before going to their physical locations. These searches aren’t always completely specific (searching for a specific business by name). Sometimes, a customer can make a search for “florists near me”. It’s also possible to include details such as zip codes, cities, and even states. Always keep in mind that local customers will always search for businesses before going to their physical locations and the practice has become a natural instinct for many people. In this context, it can be very beneficial for a business’ SEO efforts to seek local-intent keywords.
Pay Attention to Intent Keywords
Intent keywords are almost always commercial and they tend to refer to an advanced step of the sales funnel. Intent-keywords should be an important component in the compilation of long-tail keyword research for a website’s SEO content.
As we said earlier, most people make online searches before getting to a physical location to buy a certain product. The buyer’s journey they go through before making a decision tends to be based on long-tail keywords. That’s because buyers are always searching to get specific results and find exactly what they need. This is where long-tail keywords can make all the difference in your local search visibility.
Customers can start with a general keyword such as “black wallet” and such keywords have very high search volumes, therefore, they’re hard to rank for. On the other hand, trying to rank for more specific long-tail keywords such as “minimalist black leather wallet” will increase your chances to rank higher since longer keywords tend to have low search volumes.
Use the Language A Local Search Would Include
Vocal searching has become very popular especially with the rise of voice assistants such as Siri, Alexa, and Google Assistant. People have also become very dependent on the tool that allows them to find products, locations, news…etc. While this feature has been making users’ life easier, it has been presenting some confusions for marketers and SEO specialists. The confusion lies mainly in the fear of losing the traditional SEO game while attempting to adapt with the long-tail keywords a vocal search would contain.
Of course, there are many differences between what searchers would type and what they would say. This is why you need an SEO strategy that will balance its targeting to seek typed and spoken local searches.
In this context, long-tail keywords become more important for you to compete with other businesses. Your long keywords need to be very specific and cover what a voice searcher would ask its assistant as if they were talking to another person. It’s also important to keep in mind that the majority of voice searches is local and that’s why you need to focus on long-tail keywords with local intent.