If you have been working on online content-creation and online marketing, I’m sure that you know the importance of Search Engine Optimization (SEO) by now. If you’re still not very familiar with the way Search Engine Optimization (SEO) works, let me explain it briefly. Search Engine Optimization, as the name suggests, is a content-creation strategy that aims to make the online content more visible and easily found through search engines. In this context, keywords are vital to the success of any search engine optimization strategy. That’s because using the most-searched keywords on your content will make it appear higher and higher on search engine results. In this article, we will list 4 free keyword research tools that will allow you to determine the best keywords that will make your content more visible and search-engine optimized.
  • Google Search Console
Google Search Console is a free to use tool that will analyze and compare your keyword ideas to other keyword data in the same niche and topic. The data this tool has to offer will not only help you validate or change your keywords, but it will also offer you highly-efficient keywords that you haven’t considered. Let’s say your product page URL ranks on the second or third page on Google. That ranking means that your page is already search-engine optimized. Google search console can help determine the missing factors for your page to be ranked on the first page of Google whether it’s a URL tweak or richer snippets.
  • AnswerThePublic
There are many Google users who phrase their queries as questions and this trend got even more common among searchers with the rise of voice search. While Google’s keyword and natural language efficiency can’t be compared to any other tool on the market, there are other tools that give better insights on question searches. One of the most efficient search optimization strategies is to optimize your content in a way that answers searcher’s questions accurately. This will also give your content more chance to appear as a Google featured answer (position 0 results). AnswerThePublic is a free to use tool that allows users to search and find the most asked questions regarding their niches, products, and topics. It shapes your content by combining your keywords with question words to determine what your target audience is asking Google about.
  • Google Trends
When it comes to search engines, especially Google, it’s very important to keep in mind that search patterns are different from one country to another. At the same time, trends are also different in each region. Google Trends is the best free to use tool that you can count on in order to determine the most specific search volume variations in every place around the world. In this context, we advise you to experiment with the keywords you determined and check their efficiency vis-à-vis your target audience’s location. Words such as lawyer and attorney, which obviously have the same meaning, can have very different SEO outcomes.
  • Rank Tracker
Sometimes, it can be very easy to guess or search for the most efficient keywords when it comes to SEO. In other cases, the best keywords can be not obvious at all and that’s when a tool like Rank Tracker can help. Rank Tracker works through 23 built-in keyword search tools; it will go through suggestions from all major search engines as well as a database containing the keywords your competitors use on their pages. Other perks offered by Rank Tracker include the integration of Google Ads Keyword Planner and Google Search Console as well as correcting popular typos and misspellings.

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