Every conversion matters for businesses aiming to get more leads because every single one can represent a paying client. The greatest way to have a better SEO campaign is to boost the efficiency and quality of the traffic your website is getting. The higher the quality leads that come from traffic, the more profit you…

In a new and recent effort to help small businesses market better, Google has beta-launched the Small Business Advisors program. The Small Business Advisors (SBA) program provides small businesses with 50-minute personalized advisory sessions on the different products that Google has to offer. Notable examples of these products include; Google My Business, Ads, Analytics, and…

The world has been changing endlessly since the emergence of the coronavirus pandemic. This sudden and impactful change is expected to touch every single aspect of the economy. The new business environment will automatically require new branding and marketing strategies. In this article, we will try to explore the specifics of the new marketing environment…

We’ve talked about the potential of content creation for businesses on many occasions. Having a blog with good and relevant content will always increase your brand’s exposure and online presence. It will also help to include content from credible authority sources on your blog and this content can only be included through link-building. Link-building seems…

IT and SEO can be interrelated and interdependent. Their positive collaboration can take companies to the next levels of marketing and branding. While SEO teams have the primary task of shaping the best search engine optimization strategies, IT teams can come in to make these strategies implemented quickly and more efficiently. It’s important to acknowledge…

The world of search marketing is growing, developing, and changing constantly and we always say here that the best strategy has to be based on updated information and insights. Knowing what to do next and where to invest effort, time, and sometimes money has to be based on a solid awareness of what’s happening in…

The search engine world is an everchanging environment with the development of technologies and the rise of new strategies, trends, and tools. As we highlighted in our article “What You Need to Realize from the Google Duplex Announcement”, the widespread usage of mobile devices and especially voice assistants has influenced the way people use search…

The spread of Coronavirus around the world has impacted the way we live and almost all aspects of our daily life. With the unemployment rates getting higher and governments struggling to maintain a safer environment by urging people to work from home, the Coronavirus has created a new reality. The impact of the Coronavirus has…