Google integrated the Google Map Maker straight into the Maps iOS App. This enables anyone to add a business that’s missing to Google Maps. The newest version of the iOS Google Maps app has just been released and it includes an interesting new feature. The feature, as described by Google, is to allow users to “easily add…

With this release, Googles has enabled developers to survey the management of their Google My Business listings through this new API. The Google announcement on the new API of Google My Business listings has been called the Google My Business API. This API allows developers and business owners to programmatically manage locations in GMB. These are some of the…

Local Search has been evolving and will always continue to evolve, and this year we have witnessed a lot of changes and developments in Local search. We selected 4 local search trends of 2015 that you should know about: 1. Local results: from 7 to 3 This is maybe the biggest change in local search…

In its efforts to widen the Local Guides program, Google made a “game” out of user contribution. 2 years ago, Google launched a project that seems to be similar to the Yelp Elite Squad and called it; City Experts. The program aimed at accelerating the collection process of “high-quality” local business reviews. The program’s name then…

Rand Fishkin discusses an important aspect that too many SEO’s are ignoring; Engagement. Despite Google’s ambiguity about how it’s used in the algorithm, we’ve seen evidence time and again that there’s a giant ranking factor that SEOs just aren’t optimizing for. In today’s very special Whitebeard Friday, Rand (or Randa Claus) shows us how to…

Matthew Brown does a great job showing how Google is moving ever close to more targeted geo-coding. The local level is becoming better and better for user interface every day. Today we are thrilled to launch local rankings as a feature in Moz Analytics, which gives our customers the ability to assign geo-locations to their…

This is a great post by Hannah Smith on the business of building a meaningful brand. The future of SEO increasingly looks more and more like a social game. The statistics are increasingly showing the emphasis that Social Media sites are playing on the authority and power perception by Google. It is looking like an…