In its efforts to widen the Local Guides program, Google made a “game” out of user contribution. 2 years ago, Google launched a project that seems to be similar to the Yelp Elite Squad and called it; City Experts. The program aimed at accelerating the collection process of “high-quality” local business reviews. The program’s name then…

Rand Fishkin discusses an important aspect that too many SEO’s are ignoring; Engagement. Despite Google’s ambiguity about how it’s used in the algorithm, we’ve seen evidence time and again that there’s a giant ranking factor that SEOs just aren’t optimizing for. In today’s very special Whitebeard Friday, Rand (or Randa Claus) shows us how to…

Matthew Brown does a great job showing how Google is moving ever close to more targeted geo-coding. The local level is becoming better and better for user interface every day. Today we are thrilled to launch local rankings as a feature in Moz Analytics, which gives our customers the ability to assign geo-locations to their…

This is a great post by Hannah Smith on the business of building a meaningful brand. The future of SEO increasingly looks more and more like a social game. The statistics are increasingly showing the emphasis that Social Media sites are playing on the authority and power perception by Google. It is looking like an…