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Google is changing a lot of display and look features on Maps. The colors and icons on Google Maps are changing to categorize places and businesses. The palette got brighter too. Orange/gold are used for food and drinks, royal blue for shopping, lavender for businesses, turquoise for entertainment, green for outdoor locations… Google announced that these modifications will…

The local search industry witnessed many changes that you should learn about. In this article, we will present the top 10 lessons and insights you should learn about local search in 2017: 1. There is New Competition in Customer Data and it’s on Fire SMBs always appear to be losing the competition against larger companies…

I have been fortunate to take part in many debates and discussions on the best methods and strategies for local SEO. There are 2 groups of people when it comes to this issue and they are in continuous debate. The first group contains the people who hold the annual Local Search Ranking Factors (LSRF) survey which…

Google constantly updates its products (more than 1,600 updates last year). Some updates get covered and reviewed while others get barely noticed. In this article, we will show some of the changes that we noticed on Google products. 1. Permanently closed listings removal from the Local Finder There used to be a lot of “permanently…

A lot of effort and research is being invested in trying to find ways to take advantage of the expected growth in Google products and services such as voice search. However, there is a service being underutilized when it may contribute heavily to our work: image search. Rand Fishkin’s analysis of Jumpshot and Moz conducted a research that…

So you are a marketing manager or a search for a multi-location brand responsible, you really need to acknowledge the game-changing horizons of local search. Not only that, you have to keep updating your knowledge because the rules of the game keep changing constantly. While the industry spent a lot of time concentrating on listings management, today…

With the update to Google My Business guidelines, virtual offices no longer belong to service-area businesses and the user has to make sure that the virtual office is full during business hours. The updated guidelines contain a section that says: Service-area businesses — businesses that serve customers at their locations — should have one page for the…