There are various issues that can affect your online presence and result in low traffic on your website. To face these issues, there are various measures that you can count on; fixing your low mobile page speed scores is one of these measures, and that’s what we will explore in this article.
Many marketers and content creators suffer from low and decreasing organic traffic despite their efforts to do everything the right way. Despite uploading fresh content, backlink profile reviews, and an on-point SEO strategy, your organic traffic can still be low. That’s why you need to keep an eye on your mobile page speed.
Google’s PageSpeed Insights is the simplest mean to test page speed even though the tool options are many. This tool has proven to be the most effective in measuring page speed; having a good score on PageSpeed Insights means you’ll have a good score on any other tool.
Is Page Speed Causing your Traffic Decline?
Before you start trying to figure out a way to enhance your page speed for more traffic, you need to make sure that page speed is the problem in the first place. To do that, you need to start by testing your competitor’s websites through PageSpeed Insights. Running tests on different competitors during different times of the day will allow you to compare their insights with yours on the one hand, and their traffic with yours on the second. To measure traffic, you can use online tools such as SEMrush and Spyfu.
It is also very important to keep an eye on the major SEO metrics to make sure that your competitors’ websites are not outperforming yours through better SEO strategies.
The Solutions to Low Mobile Page Speed Score
After making sure that low mobile page speed is causing the decline in your website’s traffic, these are the steps to take:
Nothing kills page speed like sliders; to make sure of that you can test the page speed of a page that contains an image slider then test it again after turning it off. The best way to replace a slider is by choosing an image with text overlay instead. If possible, it will be better to perform changes in a staging environment to conduct all the tests without affecting the live site.
- Pick the Right Image Formats
When using images, it’s best to check Google’s image recommendations
before. Image formats such as; WebP, JPEG2000, and JPEG XR are highly recommended since they have superior quality and compression than other formats resulting in faster load times. It’s important to note that Safari doesn’t support WebP.
- Get Rid of Unnecessary Tracking Codes
Many marketers make the mistake of using too many tracking codes without removing them. Excessive tracking codes can accumulate and affect the page load time. Make sure to check your tracking codes and remove some.
Mobile page speed scores are not the only factor that can affect your website’s traffic rates but it’s always good to check how your website is doing when it comes to this point. The next articles will cover other factors that can have a negative effect on your website.