As a local business owner, increasing traffic for your website means attracting more customers and generating more revenue. Before we get to details, your website will never grow unless you nurture it with content
. We wanted to start with this very important point because most business owners make the common mistake of not paying attention to their websites’ content. A website containing 4-5 pages about the business and its services will not help your local traffic efforts.
In this article, we will explore some content ideas that will bring life to your website and increase its local traffic chances.
Frequently Asked Questions (FAQs)
“Frequently Asked Questions” pages are used to allow the business to answer its customers’ basic questions directly. At the same time, these pages can be very beneficial as they allow the content to appear on the Google Search featured snippets.
This kind of pages allows you to help your customers with matters related to your business and expertise. Nothing is more efficient than providing visitors with helpful tutorials for free. This strategy will not only drive more visitors to your website but it will also present opportunities for the customers to get in touch with you.
To use this strategy properly, you need to start by identifying the simplest tips and tutorials related to your field of expertise. Then you can start producing your content in a simple, helpful, and engaging way.
Cover Local Events and/or Projects
Tackling local events and projects will demonstrate your relationship with the location and area in which your business is located. Covering local events near your business will help your website attract more visitors. Furthermore, it will provide them with an added value that most of your competitors didn’t even think of providing. At the same time, covering local events can present various opportunities for you to meet some of your local competitors and network with them. The same ideas apply to covering local projects as it demonstrates your care towards the local community.
This kind of articles and posts is very popular among content creators simply because they cover the important points of any given topic is a clear and easy-to-read structure. Top 10 list articles are both informative and engaging.
Keep in mind that you don’t necessarily have to stick to the number “10” because what truly matters is the value that your content will present to the visitors.
Make Research and Present It
Anybody can write about any topic related to their field of expertise; however, you don’t want to offer what everyone else is offering. In this context, you need to search for the most specific details and statistics that will help your potential customers decide what’s best for them. No matter which industry you work in, there are always details that make customers think what’s best for their interest and pockets. It will be very rewarding to help them decide.