On-page SEO (also known as technical SEO) is about optimizing the coding and structure of your site. Unlike off-page SEO, it is completely within your Web developer’s or marketer’s control. At its most basic, on-page SEO tells search engines what your site is about, what the important things are, and how to interpret all of it. The more you help them understand, and the more relevant your content is, the more qualified leads you’ll get from search engines. This is known as organic traffic.
But it doesn’t stop there. For example, as a lawyer, clients won’t be able to find you by simply typing “lawyer” into Google. However, if you’re a lawyer in Downers Grove, Illinois, and customers type in “Downers Grove lawyer,” there is a much better chance they will find you. Telling search engines where you are is key to people in your market being able to find you. This is known as “local SEO,” and it’s something we do for all of our clients as part of our service.