- Improvements to ranking for local search results. [launch codename “Venice”] This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal.
Matthew Brown does a great job showing how Google is moving ever close to more targeted geo-coding. The local level is becoming better and better for user interface every day. Today we are thrilled to launch local rankings as a feature in Moz Analytics, which gives our customers the ability to assign geo-locations to their tracked keywords. If you’re a Moz Analytics customer and are ready to jump right in, here’s where you an find the new feature within the application: Not a Moz Analytics customer? You can take the new features for a free spin…One of the biggest SEO developments of the last several years is how frequently Google is returning localized organics across a rapidly increasing number of search queries. It’s not just happening for “best pizza in Portland” (the answer to that is Apizza Scholls, by the way). Searches like “financial planning” and “election guide” now trigger Google’s localization algorithm: This type of query underscores the need to track rankings on a local level. I’m searching for a non-localized keyword (“election guide”), but Google recognizes I’m searching from Portland, Oregon so they add the localization layer to the result. Local tends to get lost in the shuffle of zoo animal updates we’ve seen from Google in the last couple of years, but search marketers are coming around to realize the 2012 Venice update was one of the most important changes Google made to the search landscape. It certainly didn’t seem like a huge deal when it launched; here’s how Google described Venice as part of the late lamented monthly search product updates they used to provide:Marketing