After going through tips to create SEO-friendly pages, in this article, we will explore how you can optimize your entire website to be SEO-friendly, drive traffic, and rank higher in search results. It’s always great to start by choosing the most relevant keywords for your business or niche, then, you need to determine the founding cornerstones of your website; what it’s about, why it’s created, and how much you intend to invest in it. Once you have a clear vision of what you want to do and what you want to achieve, it gets easier to put the pieces of your website together. When it comes to SEO, here are x tips to keep in mind as you create your website and manage its content:
  • Have a Specific Topic/Niche: your website can contain various pieces of content but it all has to be about a specific product, service, or niche. Your specific topic or niche has to support your message and promote your business.
  • Place Keywords Where They Matter the Most: No matter how many keywords you chose to include in your content, there is always that keyword that says about your business more than any other keyword could. Focus on that keyword and include it in your site’s title, domain name, and throughout the different parts of your content (titles, content, meta descriptions…)
  • Use Permalinks that Include Keywords: make sure that your pages are not accessible through permalinks that include numbers and signs. It’s not good for search engine optimization and it also doesn’t look good. Instead, it’s better to use permalinks that include text and contain your keywords in them.
  • Make Sure Nothing Increases your Load Times: how fast, or slow, your pages load can determine your website’s SEO performance. Make sure that your pages load fast and get rid of anything that slows them down. Things that can slow your website include (but are not limited to); large images, video/music players, flash graphics, and irrelevant plugins.
  • Make your Images SEO-friendly: most people don’t take the SEO opportunities that images offer so, make sure to use relevant keywords in your image titles and descriptions. This does not only concern the image title on the page but also the file name before uploading.
  • Don’t Stop Creating Content: Google detects how often you update your website and ranks dynamic website higher than those with static content. This is why blogs perform very well on search engines. So, make sure to update your website with content regularly and create a blog that explores your products and/or services.
Search Engine Optimization is a puzzle with many pieces you need to put together. Make sure you pay attention to basic tactics and strategies and always keep searching for ways to learn more and improve your website.