We’ve talked about the potential of content creation for businesses on many occasions. Having a blog with good and relevant content will always increase your brand’s exposure and online presence. It will also help to include content from credible authority sources on your blog and this content can only be included through link-building. Link-building seems like easy operation and it actually is. However, there are small details that make the biggest difference in link-building. In this article, we will explore the process of creating linkable assets, finding the best linking opportunities, and contact other website owners to link to your content and website.

Your Audience is the First Factor to Consider When Building Links

Creating good content will always be the ultimate objective but when creating links, they have to be as good as the content overall. This means that the more valuable your content is to your audience and visitors, the more chances you have to attract links. At the same time, it’s always better to avoid any promotional or publicity content to avoid having your links be mistaken for paid links. The three golden works for your links should be; relevant, trusted, and valued.
  • Relevance: before building any link on your content, you have to make sure that it is relevant both to the topic on that page as well as the audience that you’re targeting.
  • Value: when you build a link to an external page, you’re automatically telling your audience that you trust that page and you’re sure they’re going to find real value on it. So, make sure that they will find that value and you can always anchor text to the link to let your audience know what they will find.
  • Credibility and trust: before linking to an external website, it’s only safe to check which websites it’s linking to. If it’s an authority and credible website, it will naturally link to other credible websites. If you find the website you’re interested in linking to spam websites, you should avoid including it on your content.
  • Every Link Matters: before including any link, you need to make a thorough inspection of the website you’re linking from. The content on the website has to be accurate, relevant, and 100% interesting to your audience. Imagine if there were no search engines and ask yourself if the page you’re linking to is as interesting as you thought it is. If you’re not 100% sure it is then it is not and you need to find a better page to link to.

Include the Owner of the Website you’re Linking From

If possible, communicating with the owners of websites you linked to before and after publishing your content is a great step. Asking permission to link to a website and requesting it formally and sincerely can help you establish a solid relationship with other website owners in your field. Communicating with other website owners can include contacting them before linking to their websites, when you publish your content and ask for their input, and after that if the links get changed or removed.