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You may think that voice search for a local business isn’t an important thing to pay attention to but it actually is. The announcement of Google Duplex made it perfectly clear to local businesses that they need to optimize their online and especially Google presence for voice search. On May 8th, Google’s 2018 I/O Conference started and during the conference, Google’s CEO Sundar Pichai presented Google Duplex.

What Is Google Duplex?

Google Duplex is an AI assistant that takes care of almost anything its user asks it to do. Yes, I can hear you thinking that Siri has been doing the same thing for years but this is a bit different and I’ll explain how. For example, if the user wants to make an appointment with the dentist (who doesn’t work by online reservation) but at the same time doesn’t feel comfortable making the call, Google Duplex can make the call and take the appointment. In this context, all that the user has to do is give the assistant the details of the appointment or restaurant reservation or anything that can be carried out through the phone and it will take care of the rest. This technology represents a new communication channel between consumers and local businesses. The announcement of Google Duplex does not only reveal a new advanced voice search tool, it also highlights Google’s continuous efforts to establish more communication channels between consumers and local businesses. You should also know that there are some steps local businesses have to make in order to enjoy the advantages that a tool such as Google Duplex has to offer.

Statistics Show that More Consumers are Using Voice Search to Find Local Businesses

Various research and studies have revealed that 75% of smartphone and smart speaker users have used voice search to find local businesses at some point. Moreover, 53% of them use it every day to find any kind of business they want to find. Many analysts and local search experts stated that these numbers reveal a remarkable frequency of voice search usage for local business purposes. An important number of users have always shown interest in a local search tool that will allow them to make reservations and appointments through their voice assistants and Google has always been aware of that. Hence, Google Duplex came to life. As a local business owner, there are some steps you have to take in order to be ready for the use of Google Duplex by your clients and here, we will suggest some of these steps:
  • Be A User

There is nothing that will make you know how to use something more than trying it yourself. You can hear about the technology for hours and hours and read articles and articles but what will actually make you understand how it works is using it. Google Duplex will be available on many different kinds of tech and you need to get your sneak peek on it. By the way, downloading a vocal assistant on your phone won’t cut it, you need to be aware that smart speakers like Amazon Echo and Google Home are witnessing an important growth in users. What we’re suggesting here is that you understand how your consumers are thinking and behaving with their tech so that you get a clearer idea of the things you need to do.
  • Get Your Staff More Familiar with the New Assistant

With the release of Google Duplex, the staff members, especially those who receive calls for appointments and reservations, will find some difficulties in dealing with the new unfamiliar voice. This is why the smart step for local businesses to take will obviously be getting their staff members more trained and familiar with the assistant. We believe that those who will develop the best way for their businesses to understand and work well with Google Duplex are the businesses who will make the most profit out of the new voice assistant. If you’re a client and your brand-new voice assistant doesn’t work with one local business but works well with another, you will automatically make up your mind on whom to call in the future.
  • Don’t Choose the Trend, Choose What Works for You

The unveiling of new technologies that have a direct effect on local businesses will automatically make businesses interested, excited, and eager to win the competition. Here, it’s important for every local business to make an evaluation of the technology in hand and explore the best ways it can be used and if it has to be used in the first place. This is where you need to be realistic about your options and needs regarding Google Duplex and every new technology you come across. It’s clear that Google Duplex will have a positive effect on local business and it’s also possible that many local businesses won’t need to do anything about it.

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